Victoria’s Secret Pink Keeping the Brand Hot - 1315 Words

Victoria’s Secret Pink: Keeping the Brand Hot Synopsis This case illustrates the general strategy employed by Victoria’s Secret to acquire a new segment of customers through the introduction of its brand Pink. Pink is a line of â€Å"loungewear† (sweatpants, T-shirts, pajamas, bras and panties, pillows and bedding) targeted toward 18-30 year old females. The garments feature comfortable cuts and mostly cotton fabrics in bright colors. New garments are introduced every three or four weeks. The image is one of â€Å"cute and playful† versus the more overtly sexy image of the core brand. The case highlights the different promotional approaches that Pink managers are taking in contrast to those of the core brand. This is a lifestyle brand. The†¦show more content†¦Much of this boils down to the concept of satisfaction: How do consumers perceive the product’s performance relative to their expectations prior to purchase? Pink customers’ expectations could be based on things already mentioned in the previous steps of the buyer decision process. If they are confirmed or exceeded, then the consumers develop some level of satisfaction or delight. They then are more likely to spread positive word-of-mouth and purchase again. If the Pink customers’ expectations are not met, they are then dissatisfied. 2. Apply the concept of aspirational groups to Victoria’s Secret’s Pink line. Should marketers have boundaries with regard to this concept? Certainly, the issue of celebrity endorses as brought up in the case are part of a potential aspirational group for consumers. In fact, that is one of the main reasons that such celebrity endorsers are used (Lindsay Lohan and Sophia Bush and a host of other celebs who receive and wear Pink products). Consumers may aspire to be like such celebrities. Other aspirational groups might include other consumers who are part of a group to which the potential Pink customer aspires, such as sorority members. One other aspirational group should be considered in relation to the second part of this question. Young tweens view older teens as an aspirational group. This issue shouldShow MoreRelatedVictoria Secret : Keeping the Brand Hot1351 Words   |  6 PagesCompany Case Victorias Secret Pink: Keeping the brand Hot I) Analyze the buyer decision process of a typical Pink customer The buyer decision process of a typical Pink customer can be split into five different stages, which can be found in the text studied. The first stage is for the buyer or to recognize the need for the product for instance in this case  «Ã‚  lingerie  Ã‚ ». Teens and tweens are the main targets for Pinks products ; they are in a hurry to change over to maturity in terms of whatRead MoreVictorias Secret Marketing Plan6238 Words   |  25 PagesVictoria’s Secret Dominika Wolfova dominickaaa@yahoo.com MK 300 – Principles of Marketing Ivan Ã… ½Ãƒ ¡ry Marketing Plan Jun 4, 2010 Table of Contents Executive Summary Marketing Objectives Products or Services Resources Needed Projected Outcomes Company Description Strategic Focus and Plan Mission/Vision Goals Core Competency Situation Analysis Internal Focus Strengths Weaknesses External Focus Opportunities Threats Read MoreVictorias Secret Marketing Plan6244 Words   |  25 PagesVictoria’s Secret Dominika Wolfova dominickaaa@yahoo.com MK 300 – Principles of Marketing Ivan Ã… ½Ãƒ ¡ry Marketing Plan Jun 4, 2010 Table of Contents Executive Summary Marketing Objectives Products or Services Resources Needed Projected Outcomes Company Description Strategic Focus and Plan Mission/Vision Goals Core Competency Situation Analysis Internal Focus Strengths Weaknesses External Focus Opportunities Threats Industry Analysis/Trends Read MoreStore Analysis of Victorias Secret and Intimissimi Essay1212 Words   |  5 Pagesthat is projected should be consonant with the ethos of the shop. Interior factors: store lighting, fixtures and fittings, and layout. Color, sound, and smell can affect mood. In this presentation we are going to compare two companies: Victoria Secret and Intimissimi. The layout of both stores is free flow, fixtures and merchandise are grouped into free-flowing patterns on the sales floor – no defined traffic pattern. Works best when merchandise is of the same type, such as fashion apparel. ItRead Morevictorias secret Essay4715 Words   |  19 Pageslingerie can be traced back thousands of years to 3000 B.C., but it was not until 1977 when Roy Rogers founded Victoria’s Secret that lingerie evolved into what we think of now. In this paper, we examine the emergence of Victoria’s Secret as the leading retailer in women’s lingerie, the context for the innovation, and the approaches the firm took to commercialize the innovation. Victoria’s Secret was hardly the first lingerie retailer, but it was able to take advantage of a niche market demand, fortunateRead MoreMarketing Strategies of Ann Taylot5891 Words   |  24 Pagesapparel, shoes and accessories into Malaysia. Live-Well Sdn Bhd has already secured the sole distributorship of Ann Taylor in Malaysia and is yet to be appointed for the Asia-Pacific region. This US based brand is called Ann Taylor (â€Å"the company†). The company offers its merchandise under a number of brand names inc luding Ann Taylor, Ann Taylor Factory, LOFT and LOFT Outlet. Ann Taylor also sells products through the Internet. The Company primarily operates in the US. Its headquarters is in New York cityRead MoreStrategy of Playboy8446 Words   |  34 PagesLicensing†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦.....12 6. Recommendations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦12 6.1. Women focus†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.13 6.2. Entering new markets†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦......14 6.3 Change in frequency and price†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...14 6.4. Avoiding brand dilution†¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.15 6.5. Replacing Hugh Hefner†¦..†¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.15 7. Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦16 Introduction Playboy Enterprises, Inc. is an international company involved in the publishing, entertainment, andRead MoreProject Mgmt296381 Words   |  1186 Pagesfor action. After the meeting Rachel goes down the hallway to meet with Victoria, another IS project manager. They spend 30 minutes reviewing project assignments since the two of them share personnel. Victoria’s project is behind schedule and in need of help. They broker a deal that should get Victoria’s project back on track. She returns to her office and makes several phone calls and returns several e-mails before walking downstairs to visit with members of her project team. Her intent is to follow

The Conflicting Ethics With The Right - 1540 Words

The Conflicting Ethics with the right to die Adam Kaplinsky Wilmington University What do you do if you have a patient that is in deep pain and has been given a terminal prognosis? You look into the face of this patient and see someone who is weak and unable to take care of him or herself grimacing in pain. The patient knows the prognosis, which is not good, and he or she realizes at this point that their condition will only worsen. The next step is death, but that could take a while, and in the meantime, they must put up with the pain and discomfort that they are faced with in their last stage of life. The last journey could take weeks, days, or even months but both you and the patient realize that it will not be easy. The patient now†¦show more content†¦This particular question is one that comes up a lot in nursing and must be assessed on a case-to-case basis. This issue of the right to die has been the heart of much argument in the past and in certain states, PAD or Physician aid in dying is legal., The main difference in PAD as opposed to Euthanasia is that in PAD, the patient and not the doctor delivers the lethal dose of medication. Euthanasia may become legal in the future as well and the potential for a nurse to assist in this procedure may be very likely. It is therefore important for anyone involved in the medical field including nurses to be aware of all facets of the euthanasia issue and to analyze their own approaches and personal views regarding this issue. Euthanasia is a term used to express a death that is good, Kind and accomplished with a sense of dignity (Kowalski, 1996). Euthanasia has been split up into the two groups of voluntary and involuntary and each can be described as either active or passive. The refusing or complete departure from medical aid with the full consent of the patient is known as voluntary Euthanasia. Involuntary Euthanasia is the withdrawal of this assistance without the agreement of the patient (Kowalski, 1996). Active euthanasia involves the action of death or the actual administration

What is Academic Integrity Free Essays

Academic integrity goes well beyond the limits of any classroom online or off. I believe all students should act with personal respect, integrity, and dignity. That means doing the right thing, even when no one is over your shoulder. We will write a custom essay sample on What is Academic Integrity? or any similar topic only for you Order Now You must your own work, write your own papers and properly citing your resources. When people know that you believe in doing the right thing, are honest, fair, and trustworthy. It shows your behavior is consistent and lets people know to trust your word. For me, I believe It provides and adds more value to your degree knowing you did it fair and honestly. In the workplace, a lot of employers are looking to hire not just graduates but people whom they believe have integrity and have earned their degree honestly. There’s is no honesty in cheating at all. They are looking for someone they believe will be a positive influence and know will carry out their company’s mission. Plagiarism is when you hire someone else to write your paper when you purchase papers, or ask someone else to do your homework or do your test for you. It can also refer to copying the ideas, exact wording, or data without giving credit to the author. You need to trust yourself and your work without taking credit for things you didn’t write. Three examples of infractions that violate the Student Code of Academic Integrity are Fabrication, Misrepresentation, and Self-Plagiarism. Violating any of these three infractions can result in Failing grades for the work and course. A warning letter, and suspension. At the University of Phoenix, we are given resources to avoid plagiarism like the plagiarism checker, allowing enough time for research, and instructions on different ways to use quotation marks for anything your copy. Finally, having academic integrity is important because it personally offers you peace of mind knowing that you believe in doing the right thing, and are always trying to act consistently within those beliefs. It also reduces a lot of unnecessary stress in your life, making you happier, healthier, critical thinking is advanced and you learn more. The assignments you are given in school are meant to help you learn, and the grades you receive for your work show you how well you learned. Therefore, it is important that you complete your work without cheating or being dishonest. As a student, it is best to trust yourself and to approach all your work honestly and integrity. A lot of times we let pressure lead us down the wrong path and don’t appreciate or value what we get from the overall experience. How to cite What is Academic Integrity?, Papers

Refuge Camps Essay Example For Students

Refuge Camps Essay Refuge CampsThere is a foreboding and ongoing crisis facing several third world countries today. This crisis is the rising amount of famine and health ailments that affect hundreds of thousands of individuals that face malnutrition, poverty, and several other serious problems that you will find in developing countries. Countless diseases plague todays world and the people who are most vulnerable to these diseases are also the ones that need the most help. Despite the lack of funds and limited aid available to these people, there is hope. A group by the name of Doctors Without Borders is a non-profit organization that provides free health care in Refugee camps to the great amount of need and helpless individuals that populate our world. Doctors Without Borders (DWB) is comprised of fully qualified and credentialed medical doctors from around the world. They travel internationally educating broad audiences by offering seminars and lectures based on their goal and purpose. The organization is also composed of 2,000 volunteers who are enrolled and sent out annually throughout the world. The organizations main goal is to aid the several million refugees that reside in numerous developing countries. These refugees flee from their countries due to natural disasters, extreme poverty and persecution that infects their home countries. DWB helps these individuals by setting up camps and shelters where they can seek refuge. The camps that DWB setup provide everything needed for survival. They provide clean water and healthy food for all the refugees. Since water and food is limited at the camps, refugees are only provided with minimal supplies for survival. There is a medical station, where they provide all the necessary vaccines and treatments for most illnesses and diseases. The refugees are given identification cards, which they need to show in order to get food and water. The camps are well organized and all the members work together to provide an adequate living environmentThese are many dangerous diseases that infect third world countries and Refugee camps. Two of these are cholera and malaria. Cholera is a very dangerous disease that affects a lot of the refugees. Cholera is very contagious and about 50% of people infected with the bacteria die. In underdeveloped countries like Africa, diseases are everywhere. Most cholera deaths occur due to poor sanitation. In one incident, in Rwanda, there was an estimated 1000 deaths per day caused by cholera. If caught in time it can be cured. Malaria is another disease that is affecting many refugees. It is acquired through the bite of an infected mosquito. Malaria is very dangerous because it can adapt to anti-malarial drugs, making it hard to cure. There is no cure for malaria because of its resistance to drugs, but there are drugs to control the symptoms. There are many problems DWB have to face while working in the fields. If there is not enough water new wells have to be found and the construction of more water pumps are needed. When it rains they have to drain all the water in trenches because all campsites have no form of a sewage system and drainage piping and mosquitoes live in dirty water. The DWB also have to train the refugees as to how to keep good hygiene so there will be a less chance of epidemic of disease. Doctors Without Borders has provided medical relief and shelter to millions of refugees and will continue to do so. Hopefully with the help of other organizations, DWB can grow even larger to help the third world countries that are still in poverty and the many individuals with no shelter and food.